Senior Sales Manager - TNW Events
Full time
Department: TNW Events
Location: Amsterdam / Hybrid
Salary: Competitive base salary plus commission
TNW, a Financial Times Company is a global super connector that multiplies the journeys of startups through our world renowned events, media platform, curated co-working spaces and open innovation consulting programs. Founded in 2006 and headquartered in Amsterdam, the Financial Times made its first investment in TNW in 2019, and further became a wholly owned business in 2023.
TNW Conference is one of Europe's leading tech festivals, engaging the startup and technology ecosystems around key topics like AI, climate tech, martech, fintech, innovation, venture, policy among others. It's an experience with business benefits, with festival feelings.
As a Senior Sales Manager for TNW Events you are responsible for bringing in new sponsors and exhibitors for TNW's Flagship Conference and portfolio of events.
You will build your portfolio by reaching out to new potential partners alongside growing future key accounts by identifying additional revenue opportunities with existing clients.
You’ll meet and liaise with new sponsors and exhibitors to establish strong relationships and to help them with their event strategies to reach the right audience. You will identify their strategic marketing and event goals to translate them into an event proposal that matches their needs.
Responsibilities
Business Development
Secure high-level sponsorship and exhibition deals from global corporations, technology companies and startups
Be responsible for all stages of the commercial cycle, including: prospect identification, client consultation, proposal creation, contract negotiation and revenue processing
Create a business plan to reach out to new prospects and to build the pipeline
Prospect, pitch, and close new business in excess of annual targets
Value Selling
Create international client relationships at a senior decision-maker level
Uncover customer needs at all levels and across departments and understand their marketing and event business objectives
Sell a broad portfolio of Event products, including selling event sponsorship and exhibition space as potential solutions
Work closely with the Project Management and Customer Success teams to produce and deliver successful event campaigns for your clients
Maintain and strategically develop a number of key accounts
Keep up to date with industry trends and identify new commercial opportunities within the European tech sector
Attend and network at industry events domestically and globally
Sales Metrics
Exceed monthly activity levels and commercial targets
Generate sales revenue consistently and deliver against monthly and quarterly event targets
Use our CRM system to capture activities, manage your pipeline and keep track of account targets aligned with company objectives
Exceed monthly activity levels and targets
Take ownership in manage revenue expectations and forecasting
5+ years of proven conference, event or exhibition sales and business development experience
Experience creating revenue streams within a commercial events business through sponsorship sales
Strong value selling and relationship management skills
Proven success in negotiating contracts and closing business with a strong track record of exceeding revenue goals
Proven ability to develop high-value accounts and deliver new business against performance-related targets
Commercial awareness and ability to adapt approaches based on industry sector and job function
Knowledge of CRM software and sales performance metrics (we use HubSpot)
A confident communicator with an inquisitive mind and always eager to get in touch with new clients, results and target-oriented
Strong phone, written communication and online presentation skills
A self-starter with lots of energy and enthusiasm with an entrepreneurial mindset
A new business hunter with resilience, commercial sense
Excellent presentation and communication skills
Strong proposal writing, negotiation and client management skills
Good level of initiative, self-motivation and a proactive mindset.
Fluent English speaker (written and spoken), Dutch is a plus!
Be a part of an inspiring, skilled, and hilarious team of people that are cool, weird and everything in between - but love what they do.
Learn about cutting edge technology and startups before everyone else, just don't tell anyone.
No stuffy corporate structure. No horrible bosses. We provide an open working environment with flexible working hours where you can grow and thrive in an informal atmosphere.
As a part of the Financial Times group but operated as an independent company, you’ll get the best of both worlds with corporate and startup environments.
We work to live, we don't live to work. Therefore, we offer an open vacation policy.
We know that a focus on mental health is important. Our partnership with Workplace Options offers our employees anonymous appointments with certified psychologists, and our partnership with Headspace provides unlimited guided meditation at the tip of your fingers.
Free unlimited access to Inuka, an online and personal coaching platform, and GoodHabitz, an online training platform.
A monthly allowance for 100+ perks and benefits via YourCampus, such as Spotify, UberEats, Language Classes, Mobility (Swapfiets, Veloretti…) Fitness (Classpass, BasicFit, SportCity, David Loyd…), and many more!
A company pension plan.
Free online subscription to the Financial times <3
Regular entrepreneurial events and workshops.
Fruit, snacks, drinks and great coffee.
An inspiring workplace at TNW City, with a bar & rooftop terrace 🌇
Weekly drinks with colleagues and other TNW City residents 🍸
TNW strives to create and maintain a diverse and inclusive work environment, where all people are treated equally and given the opportunity to excel.
As such, at TNW, we believe in fair and unbiased recruitment practices. We want to assure all candidates that we do not use artificial intelligence (AI) in our recruitment process. Our aim is to eliminate bias and ensure that every part of the recruitment process is standardised to uphold fairness and equal opportunity for all applicants. We evaluate candidates based on their skills and experiences relevant to the job requirements. We encourage diversity and inclusion, and our selection process is designed to provide a fair and equal opportunity to all candidates. If you have any concerns or questions regarding our recruitment process, please feel free to reach out to us.
Are you excited to join?
In 2019, the Financial Times acquired a majority stake in TNW and became part of our quest to inform, inspire and connect people who love tech through media, events, and services.