Marketing Executive

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Marketing Executive

We are looking for a Marketing Executive that will be involved in developing marketing campaigns to promote our services and events

Full-time · Amsterdam, The Netherlands

About us 

TNW is a leading international tech media company founded in 2006. We write technology news (10 million monthly visitors to thenextweb.com), host events (such as the TNW conference with 12.5k visitors), collect and analyze tech startup data as well as operate tech spaces in Amsterdam.

At TNW, we're on a mission to inspire and inform the world about technology through media, events and services.

TNW Conference

TNW (The Next Web) is a fast-growing tech media & event company based in the Netherlands with an annual flagship festival in Amsterdam.

TNW Conference is the team building bridges between corporates, governments, and the tech ecosystem at a physical event. We also connect corporates with exciting startups and talent to boost their innovation power. 

The role 

We are looking for an enthusiastic self-starter with a genuine passion for all things marketing, events, media and digital; with previous experience implementing digital marketing campaigns, copy writing and amplifying marketing partnerships with strong content coordination across multiple channels.

Our Marketing Executive will enjoy working in a fast-paced environment, can multi-task and has strong attention to detail, driven by deadlines and highly organised.

Key Responsibilities 

  • Working within the commercial marketing team, execute content marketing programmes that drive lead generation for sales
  • Work with key external suppliers and internal teams: Designers, suppliers & digital teams to ensure all channels are effectively optimised to produce the best results with the most effective spend.
  • Telemarketing campaigns where relevant, to increase online pre-registration for either the event or side events
  • Provide social media support to improve online brand presence – message scheduling, group message interaction, administer follower acquisition and engagement campaigns in conjunction with digital team.
  • Provide regular channel analysis for regular reporting of event KPI performance vs. target.
  • Create commercial marketing collateral, including maintaining and updating digital media kits
  • Copy writing for all marketing collateral and campaigns
  • Support on Commercial marketing initiatives – scope out new digital offerings, implement and adapt ongoing processes and selling rules
  • Support reviewing, proofreading and sourcing the right images for any marketing collateral
  • Maintain the marketing cost tracker, continually monitoring spend
  • Demonstrate value through partner success, using appropriate tools to report on coverage volume, perception ratings and customer feedback. Where possible, look to define how media partnerships have impacted customer perception, sales and business growth. Ensure that any market insight generated from partnerships is fed back to the wider teams
  • Support the wider marketing team to ensure all timelines and deliverables are met

Your knowledge & skills

Personal Qualities 

  • Strongly results-focused, able to clearly demonstrate success via proven metrics
  • Proactive, initiating attitude – able to take prompt action to accomplish objectives and goals beyond what is required, with the energy and tenacity to address bottlenecks
  • Can communicate with gravitas and has a real understanding of brands and understands the importance of measurement
  • Strongly results-focused, able to clearly demonstrate success via proven metrics
  • Excellent communication & copywriting skills – able to clearly and succinctly convey information and ideas in a manner that engages the audience
  • Adaptable and flexible
  • Able to work within team and take direction, while simultaneously being able to work autonomously

Skills 

  • Excellent copy writing/proofing skills
  • Fluent in English (verbal and written)
  • Articulate, well spoken, excellent communication, negotiation and interpersonal skills
  • Highly organised, with exceptional attention to detail and ability to work on own initiative
  • Creative background, experience working with external suppliers (i.e. designers)
  • Able to give clear concise creative direction
  • Able to work autonomously and strategically to complete tasks
  • Excel and PowerPoint skills
  • Exceptional time and project management skills and proven experience working to tight deadlines

Experience & Knowledge - Desirable

  • Solid understanding of Adobe design packages, Photoshop, illustrator, InDesign (experience of using/understanding of how these packages work (preferable)
  • Experience working in large events
  • Telemarketing experience (good phone manner)
  • Degree in Marketing, Business, or a related field 

Our offer

  • You will be able to showcase your hard work and expertise
  • An inspiring and hilarious network of colleagues from TNW
  • Flexible working hours and a relaxed, informal work atmosphere at a growing company
  • An online subscription to the Financial Times
  • Open vacation policy and pension plan
  • Subsidised lunch, fruit, snacks, and excellent coffee
  • Weekly drinks with colleagues and other TNW residents
  • An inspiring workplace at TNW South, with a bar & rooftop terrace 🌇

TNW strives to create and maintain a diverse and inclusive work environment, where all people are treated equally and given the opportunity to excel.

Are you excited to join?