Marketing Automation & Data Manager

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Marketing Automation & Data Manager

We are looking for a Marketing Automation & Data Manager who will help us handle the day-to-day duties of running automated marketing campaigns.

Full-time · Amsterdam, The Netherlands

About us 

TNW is a leading international tech media company founded in 2006. We write technology news (10 million monthly visitors to, host events (such as the TNW conference with 12.5k visitors), collect and analyze tech startup data as well as operate tech spaces in Amsterdam.

At TNW, we're on a mission to inspire and inform the world about technology through media, events and services.

TNW Conference

TNW (The Next Web) is a fast-growing tech media & event company based in the Netherlands with an annual flagship festival in Amsterdam.

TNW Conference is the team building bridges between corporates, governments, and the tech ecosystem at a physical event. We also connect corporates with exciting startups and talent to boost their innovation power. 

The role 

We are looking for an enthusiastic self-starter with a genuine passion for all things marketing, events, media and digital; with previous experience implementing digital lead generation marketing campaigns, lead scoring, nurture campaigns, A/B testing and data management.

Our Marketing Automation & Data Manager will enjoy working in a fast-paced environment, can multi-task and has strong attention to detail, driven by deadlines and highly organised.

Key responsibilities

  • Lead essential marketing initiatives such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing and building
  • Be responsible for email marketing program development and execution, including segmentation, testing and deployment. Furthermore, you will continually evaluate these for optimisation
  • Evaluate campaign metrics and distribute campaign performance to the marketing team
  • Work with management to define KPIs, create reporting and analyse campaign performance. After that you will give suggestions on how to improve campaigns continuously
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
  • Support the wider marketing team to ensure all timelines and deliverables are met

Your knowledge & skills

  • A bachelor’s degree in marketing or related field
  • 5+ years of proven experience in marketing automation and working knowledge of all relevant Google tools
  • Expert knowledge of database management concepts and best practices
  • Experience with Hubspot
  • Proven success in lead generation or nurture campaigns which drove revenue
  • The capability of handling multiple tasks with competing priorities under minimal supervision
  • Strong organisational skills and an excellent attention to detail
  • The capability to share your analysis in a clear and concise way, with internal stakeholders and collaborate on the execution of projects
  • Strongly results-focused, able to clearly demonstrate success via proven metrics
  • Superior communication skills, both verbal and in writing
  • Proactive, initiating attitude – able to take prompt action to accomplish objectives and goals beyond what is required, with the energy and tenacity to address bottlenecks
  • Adaptable and flexible
  • Able to work within team and take direction, while simultaneously being able to work autonomously
  • The ability to think critically and exercise independent judgment and discretion

Our offer

  • You will be able to showcase your hard work and expertise
  • Flexible working hours and a relaxed, informal work atmosphere at a growing company
  • An online subscription to the Financial Times
  • Open vacation policy 
  • Subsidized lunch, fruit, snacks, and excellent coffee
  • Weekly drinks with colleagues and other TNW residents
  • An inspiring workplace at TNW South, with a bar & rooftop terrace 🌇

TNW strives to create and maintain a diverse and inclusive work environment, where all people are treated equally and given the opportunity to excel.

Are you excited to join?